On 26th January 2019 the introduction of Rs 1 campaign was done and many people donated through Bharat Pe App. The purpose of introducing this campaign was to make those people who feel that Rs 1 has no value (Ek Rpaiya se kya hota hai) understand that your Rs 1 contribute to many Rs 1 which make a difference especially in social work. The campaign ia an ongoing campaign and anyone can donate at any point of time.